A Change of Guard

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Wednesday 24 October 2012

[Cleveland's] Cambodian-born Tri-C student Danay Johnson uses Khmer Designs accessories business to help native village

Danay Johnson and Khmer Designs
Danay Johnson, a business student at Cuyahoga Community College, recently started a business selling scarves and accessories made by women in her native village in Cambodia. 

By April D. Jones
Special to The Plain Dealer
Published: Tuesday, October 23, 2012

Despite language barriers, adapting to a new culture and being far away from family and friends, Cuyahoga Community College business student Danay Johnson found a way to support herself and people in her native Cambodia.
With the help of Tri-C's business incubator, Johnson, 32, of Cleveland Heights, launched Khmer Designs, a company that sells silk scarves, purses and ties handmade with Cambodian traditional silk by women who live in the village where she grew up.
"I come from a small village," Johnson says of Kaoh Chen Leu, in the province of Kampong Cham. "Very poor, but very family-based."
Johnson later moved to Siem Reap, a tourist destination that includes Angkor Wat, the largest Hindu temple complex in the world.
Keith Johnson of Cleveland Heights stayed at the hotel she was managing. He became a repeat visitor and soon the couple got engaged. They had a traditional wedding with her family in Cambodia before she moved to Cleveland Heights with him almost three years ago.
She learned English, enrolled at Tri-C and began formulating the framework for Khmer Designs.
Her items are exclusively available at Galeria Quetzal, a Hispanic folk and fine art gallery in Cleveland's Little Italy neighborhood (216-421-8223). Prices range from $28 for a silk wallet to $178 for a large scarf.
"They're not Hispanic, but so what?" says gallery owner Paloma Grasso. "They're beautiful. They just shimmer, they're so beautiful."

Customers love the vivid colors and craftsmanship of the pieces, as well as the versatility of the scarves, says Alexandra DeRoberts, who works at the store. The larger scarves also make beautiful table runners or window treatments, DeRoberts says.
Each piece is handmade from Cambodian silk.
"The whole [silk-making] process takes up to about three months," Johnson says. "The silk is made by silkworms. The worms spin the cocoon, and a combination of weaving and dying makes up the process."
Because there are few opportunities and resources available in the village of about 500 people, Johnson says part of the money from each sale goes toward building a library to afford the people there the same knowledge she has acquired.
Tri-C was very instrumental in supplying Johnson with tools she needed to get her business up and running, she says.
Students pitch their ideas in an interview process, says business professor Andrew Bajda.
"We have to make sure that each student meets the criteria for selection, including passion about what it is they want to do and what needs are being met," Bajda says.
The incubator program, known as Thrive, provides students with a mentor and office space with a phone, computer, printer and other basic tools needed to launch a business.
"Danay took initiative and took advantage of the opportunities and resources that were available to her," Bajda says. "She was very passionate about what she wanted to do and communicated that passion very clearly."
Johnson says she would like to obtain a bachelor's and a master's degree, work for a corporation to gain experience, then eventually build her business.
"Tri-C provides students with numerous resources to help them succeed," says Janet Cannata, Tri-C's marketing manager. "Danay is one of our international students who has taken full advantage of our programs, and this has helped her transition to succeed."

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